Ads that attract visitors

To write an ad is very easy but to write an ad that attracts visitors is not. This is the key of success in PPC marketing as well as is keywords. What does one ad consist of?
Headline
Description line 1
Description line 2
Display URL
Destination URL

Headline must be “Sure-fire” and is headline that attracts visitors so being sure to include your main keyword in it.
Example:
Unique 6-Pack Abs Secret
Next is the description of the products. You have two lines and each consist of 35 characters. Here you must be very creative and use your imagination in your ad text to beat your competition.
Example:
I struggled for years with a fat
belly, until I found this 1 secret.

Next is visible URL, the URL that your visitors will see on your add. Try to use capitalization in this.
Example:
www.AbdominalPowerWorkout.com
Do you see capital letters? Capitalization could be secret of your success.
Then you must insert your destination URL. This is the URL where visitor will be taken upon he click on your add. If the destination URL is your affiliate link then you need to mask domain name.
In the end add will look like this:
Six Pack Abs in 6 Weeks
I struggled for years with a fat
belly, until I found this 1 secret.
www.AbdominalPowerWorkout.com

Your ad is written and ready to be publishing on the research engine.
Good luck!!!